Even when it makes no authentic sense whatsoever"Zen" has become a favorite byword for American marketing to convey a pared-down, basic sensuality. It's compelled advertising creative staffs to come up with ways to make that visual--and that has done a lot to propel contemporary design. I've seen:
"Zen" bathrooms
"Zen" dresses
"Zen" stools
"Zen" telephones
And, from Saturday's New York Times: mattresses, with the line "Put some Zen in your ZZZ's."
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